Perfect for betty crocker blueberry muffin mix after-school snack with cold milk. Mix shortening, brown sugar, molasses and egg thoroughly in large bowl. Stir in remaining ingredients except granulated sugar. Cover and refrigerate at least 2 hours.

Place balls, sugared sides up, 3 inches apart on cookie sheet. Sprinkle each with 2 or 3 drops of water. Bake 10 to 12 minutes or just until set but not hard. Remove from cookie sheet to wire rack. Percent Daily Values are based on a 2,000 calorie diet. It’s deeply rooted in American culture.

From music, books, film and television to even the inside of some of our favorite celebrities’ palatial pads, Betty Crocker is there. We’ve helped shape America’s homes, kitchens and tastes for a century. Sure, it didn’t happen overnight, but it did happen thanks to our “Bettys,” AKA you all! So how did we get to a place where Betty Crocker is a popular Halloween costume, casually mentioned in the media and a single red spoon can telegraph an icon? Betty Crocker History We got our start in 1921 — and thank you, we do look good for our age. Who could have guessed that a simple contest by The Washburn-Crosby Company would give birth to an icon? Washburn, a flour-milling company and predecessor of General Mills, Inc.

But who could offer the public the spoonfuls of wisdom American cooks were so hungry for? Now, Betty was not a single person. The name was created as a way to personalize responses to questions, and if you guessed that the name has meaning behind it, you’re right. Betty” was selected because well, she sounded friendly. We love a little history moment. But there was one final element needed to bring Betty to life. The Washburn-Crosby Company invited their female employees to try their hand at a Betty Crocker signature.

A distinctive winner was chosen and is still used today. Talk about an icon in iconography! Whisking in Expertise During this time, commitment to consumer service and product quality was expanding. So much so that the company started sponsoring cooking schools across the country and employing home economists to carefully test and demonstrate its gold-medal-winning flour.

The demand for baking information continued to grow along with our staff. This was the start of the world-renowned Betty Crocker Kitchens. To this day the make-up of our kitchens is comprised of the creative cooks, bakers and dietitians who make the recipes, answer your cooking questions and carry on the tradition of creating kitchen-tested recipes that reflect the ever-changing tastes of America. Each year as the holidays approach and you start to explore what new recipes to try, maybe raise a spatula to people like Meredith Deeds and Maggie Lyon, two of our kitchen’s latest legends.

Betty Crocker’s most recent festive dessert recipes possible. Stir in Education Along with kitchen-test goodness, educating makers, bakers and whisk takers has been at the core of Betty Crocker since 1924, when daytime radio’s first cooking show took off. Betty Crocker Cooking School of the Air. Betty” for grading, numbered 238 the first year and ranged in age from 16 to 82. What will Betty think of next! Raise a Spoon, for the First Lady of Food Betty has been an icon through every pinnacle moment of American history. Office of War Information’s request, Betty Crocker hosted a radio program called “Our Nation’s Rations.

The program helped homemakers make the most of their rationed food, and almost seven million copies of Betty Crocker’s wartime booklet, “Your Share,” were distributed. From humble beginnings, through war, the great depression and a rapidly changing America, Betty was a bright and unstoppable force. So much so that in 1945, Fortune magazine named Betty Crocker as “the second best-known woman in America” following First Lady Eleanor Roosevelt. Well, that was proclaimed by Marjorie Child Husted, a home economist for General Mills who was the brain and voice of Betty Crocker throughout her formative decades. Husted recognized that women not only wanted, but deserved a bright, smart and inspiring woman they could relate to and turn to for guidance and inspiration. In the late 1940’s Betty Crocker transformed into a fully-fledged television star! Between 1949 to 1964 actress Adelaide Hawley played Betty Crocker as one of history’s only “living trademarks.

Adelaide, in her role as Betty appeared in various programs on CBS and ABC, and the country watched on as she showed celebrities and icons of the day how to bake like a Betty. Betty was also taking the radio by storm. The “Betty Crocker Search for the All-American Homemaker of Tomorrow” Competition was created and ran into the late 70s. High-school seniors competed for college scholarships and trips to the national awards ceremony based on their knowledge of cooking, baking and household management. No Whisk, No Reward As a trusted face on TV and voice on the radio, Betty was — and still is — known for consistent, easy and delicious recipes. And in the 40s and 50’s the bakers and makers of America clamored for more!