LG”, “Life’s Good”, and “Lucky-Goldstar” redirect here. This article needs to be updated. Please help update this article to reflect recent events or newly available information. LG’s ad campaigns have utilized celebrities such as South Korean pop group Girls’ Generation lg appliance reviews 2020 in this ad for the LG Cookie cell phone in 2010.

South Korean multinational conglomerate founded by Koo In-hwoi and managed by successive generations of his family. It is the fourth-largest chaebol in South Korea. LG Corporation was established as Lak Hui Chemical Industrial Corp. South Korean company to enter the plastics industry.

Koo In-hwoi led the corporation until his death in 1969, at which time, his son Koo Cha-kyung took over. He then passed the leadership to his son, Koo Bon-moo, in 1995. Koo Bon-moo renamed the company to LG in that year. The company also associates the letters LG with the company’s tagline “Life’s Good”. Koo Bon-moo died of a brain tumor on 20 May 2018. In July 2018, it was announced that Koo Kwang-mo, the nephew and adopted son of Koo Bon-moo, will be the new CEO of LG. LG has a long relationship with Hitachi dating back to the early years of Goldstar.

Since then Hitachi has transferred technologies for LG’s products such as radios, wires, TVs, home appliances, semiconductors, etc. LG had two joint ventures with Royal Philips Electronics: LG Philips Display and LG Philips LCD, but Philips sold off its shares in late 2008. In 2005, LG entered into a joint venture with Nortel Networks, creating LG-Nortel Co. In 2020, LG and Canadian auto supplier Magna International launched a joint venture known as LG Magna e-Powertrain. The new joint venture will manufacture components used in electric cars such as electric motors, inverters and onboard chargers. Mobile Subscriber Market Share that found LG lost its place as second in the U. On 20 January 2013, LG has overtaken Apple to become second largest in U.