ICONIC DESIGN WITH PURE GO-KART FEELING. Rooted in our heritage, our mission is to deliver cars and mobility solutions that mini baguette city life for customers today and tomorrow.

MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people. 7 cm longer than the original 1959 Mini? 10 million MINIs have been sold since the birth of the brand in 1959?

MINI in 109 different countries worldwide? 28 supple female gymnasts fit in the new MINI? Seven important milestones for the MINI brand. In 2008, 612 MINI E cars were modified, largely by hand, and, from 2009 on, road-tested by private and business customers. The BMW Group wanted to see how an average driver would cope with the unique aspects of an electric car in everyday situations. The first MINI John Cooper Works. The first MINI John Cooper Works and MINI John Cooper Works Clubman celebrate their world premiere at the International Motor Show in Geneva in 2008.