WHETHER you’re a parent, work in childcare or have to deal with naughty valentines day gifts for him children in some way, shape or form, you know how frustrating it can sometimes get. This parenting coach has revealed that these labels will stick to the child for the rest of his life. We understand why you’d be tempted to shout and get cross – but a parenting expert has revealed the reason you should never resort to calling your child ‘naughty’. Csilla Love, from New South Wales, Australia, is a mum-of-two and certainly knows what it’s like when your kids don’t listen to you, no matter what.

The parenting coach explained that as parents, we tend to get frustrated – which is understandable – but often struggle to realise that who they are as children is completely separate from their behaviour. The easiest way of dealing with mischief then naturally seems to be simply labelling your kid as ‘bad’ or ‘naughty’. However, from a child’s perspective, being called ‘naughty’ makes them think that that’s the only way his parents see them – as a troublemaker. This has a huge impact on their self-esteem, their friendships and their relationship with you,” she explained.