On this Wikipedia the language links are at the top of the page across from the article title. The Pillsbury Company is a Minneapolis, Minnesota-based company that was one of the world’s largest producers of grain and other foodstuffs until it was bought by General Mills in 2001. Advertising company Leo Burnett Worldwide created Pillsbury’s Doughboy and Jolly Green Giant, which are two of the agency’s top brand icons. Pillsbury and Company” pillsbury sweet biscuits blueberry founded in 1869 by Charles Alfred Pillsbury and his uncle John S.

In 1889, Pillsbury and its five mills on the banks of the Mississippi River were purchased by a British company. In 1923, the Pillsbury family reacquired “Pillsbury-Washburn Flour Mills Company, Limited” which subsequently was incorporated in 1935 as “Pillsbury Flour Mills Company”. Only seven products used the Pillsbury name in 1950, but the company began adding to its product line. Ballard Company and the beginning of packaged biscuit dough, which would become one of the company’s most important and profitable product lines in later decades. The company began advertising heavily on television.

10 made with cyclamate, which became the most popular artificial sweetener. Another drink mix introduced in 1966 was Moo Juice, a flavored powder that when combined with milk in a shaker, produced a milkshake. Moo Juice was also created by Hal Silverman. Among the other kid foods that Silverman created for Pillsbury was Nugget Town, chocolate flavored nuggets that came in eight different, collectable packages that when popped open and folded made into a whole western town. The TV commercial featured comedian Buddy Hackett as the voice of the town’s little bear sheriff. That decade, Pillsbury also created Space Food Sticks to capitalize on the popularity of the space program.

Space Food Sticks were developed by Robert Muller, the inventor of the HACCP standards used by the food industry to ensure food safety. Pillsbury acquired the Burger King fast food chain in 1967. Pillsbury bought the Green Giant Company in 1979. The Pillsbury Company bought Häagen-Dazs in 1983. Then in 1985, Pillsbury acquired Diversifoods, the largest Burger King franchisee in the U.

In 2001 Nestlé exercised its contractual right to buy General Mills’ interest in Ice Cream Partners, which included the right to a 99-year license for the Häagen-Dazs brand. In 2001, Diageo sold Pillsbury to General Mills. The baking products division was sold to International Multifoods Corporation, which was later acquired by Smucker’s. Pillsbury once claimed to have the largest grain mill in the world at the Pillsbury A-Mill overlooking Saint Anthony Falls on the Mississippi River in Minneapolis. Keith, then Vice President of Pillsbury, published an article entitled the “Marketing Revolution” in the leading marketing journal, Journal of Marketing. The article, which was based on Keith’s personal recollections, set out the way that the Pillsbury Company had evolved.