This article is about the chocolate candy bar. Snickers ice cream the Mars rival to Curly Wurly in the US, see Curly Wurly. This article’s lead section may be too short to adequately summarize the key points.

Percentages are roughly approximated using US recommendations for adults. In the United Kingdom, Snickers was sold under the brand name Marathon until 1990. A Marathon retro edition was sold exclusively at Morrisons for three months in 2020. Not Going Anywhere For a While? In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family.

The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of 62. In the United States the listed weight in 2018 was 52. The ads featured a jingle that said “It’s so satisfying” and had the classic hand that would open and close showing a handful of peanuts converting to a Snickers bar. Packed with peanuts, Snickers really satisfies” was shown in the commercials. M’s named the “official snack” of the 1984 Summer Olympics, outraging nutritionists. Sports promotions in international games continued to be a prominent marketing tool for Mars, that would keep Snickers as an international brand while also selling local bars in some markets.

Beginning in 1995, Snickers ran ads which featured someone making a self-inflicted mistake, with the voice-over saying “Not going anywhere for a while? The tag line at the end of each ad proclaimed, “Hungry? One such ad had a player for a fictional American football team showing off his new tattoo of the team’s logo on his back to his teammates. He then shows it to his head coach who, after complimenting the tattoo, immediately tells him that he’s been traded to Miami. Some of the ads were done in conjunction with the National Football League, with whom Snickers had a sponsorship deal at the time.