Squishmallows is a brand of stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC. Squishmallows are round squishmallows halloween come in a variety of colors, sizes, animals, and textures. The brand has created over 1,000 Squishmallows characters with unique names and background stories.

A small collection of Squishmallows plushes. Kelly Toys Holdings, headquartered in Los Angeles, California, was founded in 1986 by Jonathan Kelly. Finance, Kelly stated that he came up with the idea for Squishmallows when he went to Japan and saw a variety of appealing toy products, including plush toys. Squishmallows has gained over 550 million views.

The company has made a link with Monopoly and created a monopoly board involving purchasing squishmallows instead of properties. And also includes a special version of Cam the Cat which can only be found in this game. Squishmallows are made from soft spandex and filled with polyester fiber. As mentioned by Squishmallows on their Twitter account, they are manufactured in China. Due to the demand for the toy, Squishmallows are often sold by resellers for an increased price.

The average resell price for a Squishmallow depends on the size, condition, and rarity of the specific item. Some limited edition or high-demand Squishmallows are sold by resellers and collectors for hundreds or thousands of dollars. Jack the Black Cat, known for its closed white eyes and white whiskers, is one of the rarest Squishmallows sold to date. Event-exclusive Squishmallows are Squishmallows that are only awarded as prizes in the events such as Select Series: Lamont Sweepstakes or Trading Card Sweepstakes. Kelly Toys Holdings has a charitable donation program called Kelly Toys Care where Kelly Toys Holding’s employees would volunteer to host charitable events and donate toys to anyone that needs comfort.

Education, Inclusion, and Mental Health and Wellness. Squishmallows has won the 2017 National Parenting Product Awards through competitive selection. The NAPPA showcases the best products that help parents connect with their families. To qualify, products are tested by a panel of both expert judges and family testers. Squishmallows’ Baby line has won a 2018 National Parenting Product Award and the Baby line was highly regarded by NAPPA Director Elena Epstein.