Got an idea for a holiday? Valentine’s Day is celebrated on February 14, and we are ready to shower our significant others with love and tokens of our affection. Unlike National Boyfriend Day, this day isn’t just for the boyfriends — anyone and everyone can be shown some love today. This day of love is celebrated in so many ways, it is always exciting to see what new traditions are included valentines day gifts for bff created year after year.

Love is in the air on Valentine’s Day on February 14. Even though we believe that love should be spread and celebrated every day, we don’t always remember to do that. This was a way to over shadow and later replace the deemed brutal Pagan festival of Lupercalia. Despite there being many Valentines associated with the patron saints day, historians believe that the romanticized element of how Valentine’s Day is celebrated today came from a priest who was martyred by emperor Claudis II Gothicus in around 270 CE. It was during the 1400s that the day was associated with romance.

Valentines’ as they were called, began to appear. Hand written letters and poems declaring affections of love became more and more popular. In the mid-1800s, Valentine’s cards began to be commercially produced and traditional gifts were candy and flowers, especially red roses symbolizing love and beauty. Today, Valentine’s Day has become inclusive of friends and family to show how much you care and love them.

Companies have seized the opportunity to fit their products and services into the Valentine’s Day period to benefit from the sales boost, as it continues to grow each year. The first Valentine’s Day is celebrated by Pope Gelasius I, to honor early martyrs named Valentine. Letters and messages were all personally handmade and shared amongst high society declaring their love intentions. The beginning of mass-produced Valentine’s Day cards, featuring pictures of Cupid and birds. Celebrations and tokens of affection are becoming grander — engagements, luxurious holidays and cars are not uncommon.